Canadian Tire Brings ACTIVE AT SCHOOL movement to the Northwest Territories

Communiqués de presse

YELLOWKNIFE (June 2, 2015) – Minister of Municipal and Community Affairs (MACA) Robert C. McLeod and Mr. Landon French, Vice-President, Community Relations at Canadian Tire Corporation, announced a new partnership agreement which will provide $225,000 towards equipment training and capacity building for after school physical activity programs through ACTIVE AT SCHOOL.

“Building partnerships to provide better services to Northwest Territory residents is one of the strategic goals of this government,” said Minister McLeod. “Working with Canadian Tire via ACTIVE AT SCHOOL to improve existing programs, including MACA’s own Active After School program, will benefit youth across the Northwest Territories and improve opportunities in the after-school time period.”

Canadian Tire is the founding member of ACTIVE AT SCHOOL, a partnership of more than 80 influential sport, wellness and health organizations from across Canada. Launched in 2013, the initiative supports Canada’s provincial and territorial governments in their goal to reverse the trend of inactivity among Canadian youth.

“We are proud to partner with Minister McLeod to help get all 50 schools and over 8,500 students across the Northwest Territories active for 60-minutes every day,” said Landon French, Vice-President, Community Relations, Canadian Tire Corporation.  “Through ACTIVE AT SCHOOL, Canadian Tire will work with local government to build on existing programs to provide kids with the opportunity to develop essential life skills like teamwork and leadership through quality, physical activity.”

Part of the Healthy Choices Framework, the Active After School program supports schools, and community organizations that work with schools, to create or expand on programs that get school-aged children and youth physically active. The funding and materials provided by ACTIVE AT SCHOOL will help expand these programs and provide enhanced opportunities for youth in the Northwest Territories.

To learn more about the Active After School program visit www.maca.gov.nt.ca  and for ACTIVE AT SCHOOL, www.activeatschool.ca.

Media inquiries:

Jenny Aitken
Corporate Affairs Division
Department of Municipal and Community Affairs
Government of the Northwest Territories
Tel: (867) 920-8059
Email: jenny_aitken@gov.nt.ca

 

Candice Bruton
Communications Advisor
Canadian Tire Corporation
Tel: 416-520-3184
Email: candice.bruton@cantire.com