Good morning and thanks for meeting with us today.  We have just come from Beijing and I have to say, I’m really pleased to see so much fur and fur trim on the high-end garments we have been seeing on the streets of China during our visit.  The heart of fashion really does beat strong here.

Fur has made an impressive return back to where it belongs – at the heart of the high-end fashion world. When you have publications like Vogue – the top fashion magazine in the world – reporting that nearly 70% of designers incorporated fur pieces into their 2013 fall and winter collections, we know that fur is back and is here to stay as a key fashion element.

Over the past few years, designer interest in fur continues to grow. We have noticed that trend in our fur sales, as fur is known as a branding trademark for luxury apparel. This is likely due to fur’s luxurious feel and unique visual characteristics.

Real, wild fur is an ideal example of a fashion product that derives from a wholly natural, sustainable resource. And its quality is long-lasting, unlike many ‘fake fur’ counterparts that are manufactured with harmful petroleum-based products and other chemicals. Real fur is durable – not disposable. 

In the Northwest Territories, we pride ourselves on providing healthy, high-quality wild fur for sale. At every fur auction our wild fur is in very high demand, particularly from Chinese buyers. Our buyers tell us this is the top fur for them due to its unique, high-quality appearance and its luxurious feel.

The Northwest Territories economy has been built on luxury items – furs, gold and now diamonds. From the earliest days, our trappers provided beautiful, thick furs to buyers all over the world. They still do that.

Some of you may recognize The Genuine Mackenzie Valley Furs brand of wild fur. Genuine Mackenzie Valley Furs are known as some of the best wild fur on the market and recognized worldwide as the highest-quality wild fur that money can buy.

Our commitment to providing quality fur makes us an ideal source to supply China’s world leading fur garment industry – something we have been doing in increasing numbers over the past several years. China is our key export destination for Northwest Territories wild fur, especially our luxurious Canadian Sable.

Not only do we provide top-quality fur, the fur is harvested in a humane way that ensures the population of fur-bearing animals is sustainable. In fact, Canada is the international leader in humane trapping practices and has an extensive, world-renowned trap research, testing and development program.

So Northwest Territories wild fur really is some of the best wild fur available.

If you want a luxurious yet unique accent product that stands out on the streets of Hong Kong, we can provide that.

If you want the best wild fur that money can buy, we have it.

If you want excellent value for your money when purchasing wild fur, you’ve found it.

Thank you and I look forward to our further discussions about the Northwest Territories fur industry.