Fur initiative brings together tradition, athletics and traditional economy

YELLOWKNIFE (February 17, 2016) – Before the first medal is even awarded at the Arctic Winter Games, Northwest Territories’ athletes will already be wearing something they can be proud of.

A Government of the Northwest Territories initiative will see this year’s Team NWT jacket hoods trimmed with top-quality NWT wild fur.

“We are proud to invest in our athletes to enable their participation in these games,” said Minister of Industry, Tourism and Investment Bob McLeod.  “And we are proud this year – in particular – to invest in this special addition to their uniform that reflects the indigenous lifestyle and tradition that is the cultural backbone of our territory.”

The fur that will adorn the uniforms of the 325-member team was sourced though the Genuine Mackenzie Valley Fur Program and will serve also to profile the high-quality, traditionally-harvested wild fur - increasingly in demand from the fashion and socially-conscious consumer - and for which the NWT is known around the world.

The $44,000 jointly funded project involving ITI and Sport North has also resulted in direct revenues to NWT trappers and to traditional artisans tasked with affixing the furs to the jackets.

The GNWT’s investment in the traditional economy is part of a broader investment in community wellness – both are priorities of the 18th Legislative Assembly. 

Team NWT is set to bring their cultural and athletic best to Nuuk, Greenland, from March 6 to 11 as they compete against the best in the circumpolar world.  

Media Inquiries:

Drew Williams
Manager, Public Affairs and Communications 
Industry, Tourism and Investment
1-867-767-9202 (ext: 63037)