NWT trade mission promotes tourism in China and Japan

Communiqués de presse

TOKYO (January 21, 2015) – Premier Bob McLeod and Minister of Industry, Tourism and Investment  (ITI) David Ramsay are concluding their trade and investment mission to China and Japan this week with a focus on tourism. On January 20, they hosted a “Rare in Nature” reception and fashion show at the Canadian embassy in Tokyo, showcasing the NWT’s magnificent aurora and highly prized luxury resources.

“Beautiful wild furs will keep you warm for hours while you watch the northern lights from any part of the Northwest Territories,” said Premier McLeod. “The north provides a magical experience and our dedicated tour operators have years of experience in catering to Japanese and Chinese tourists’ needs.”

Events in Beijing, Shanghai, and Tokyo are raising the NWT’s profile as a tourism destination while providing information for potential tourists. The GNWT delegation includes Yellowknife-based tourism companies that specialize in providing service to the Chinese and Japanese markets.

The NWT is known as the Aurora Capital of the World, and this reputation has made the NWT a premiere destination for Japanese tourists for years. Japan remains the NWT’s largest international tourism market, and Japanese partnerships have helped NWT tour operators to refine and develop their Aurora viewing sector.

Chinese tourism to the NWT has been increasing ever since Canada received approved destination status in 2008. Growing the market share of leisure travellers from China and Japan is an important element of both NWT Tourism’s marketing plan and ITI’s focus on product development. With the natural beauty of the northern landscape, stunning aurora, cultural experiences, and modern living, the NWT offers a unique experience to those eager for adventure.

“China is Canada’s fastest-growing tourism market, doubling every year,” said Minister Ramsay. “Chinese tourists are particularly interested in authentic cultural experiences like the ones available in the NWT. On my last visit, I learned that 100,000 Chinese tourists are interested in visiting the NWT. By encouraging this market to enjoy our territory and all it has to offer we will grow our tourism sector, creating jobs and income for people throughout the NWT.”

Media inquiries:

Roya Grinsted
Communications Officer
Government of the NWT
Tel:  867) 669-2308
Email: roya_grinsted@gov.nt.ca