Celebrate Safely This Season. Drive Sober. Arrive Alive.

Public Service Announcement

Yellowknife — November 26, 2024

As the holiday season draws near, we’re encouraging all Northerners to make safety a priority during celebrations! Whether you're gathering with friends, family, or coworkers, choosing to drive sober is the greatest gift you can give to yourself and your community.

 

Why It Matters
Driving under the influence of alcohol, cannabis or other drugs risks more than just fines or license loss—it endangers lives. This time of year is for joy and celebration, so let’s ensure it stays that way.

 

Tips for a Safe Holiday Season:

  • Plan Ahead: Arrange a sober driver or take a cab to ensure a safe trip home.
  • Take the Pledge: Commit to staying sober behind the wheel for your own safety and the safety of others.
  • Enjoy Festive Mocktails: Being a designated driver doesn’t mean missing out on the holiday fun! Try one of our Northern-themed mocktail recipes and celebrate responsibly.

 

Help Spread the Word

We invite everyone to share this message with your family, friends, and colleagues. Together, we can prevent impaired driving and ensure a safe, joyful holiday season for all.

 

Resources

For media requests, please contact:
Department of Infrastructure
Government of the Northwest Territories
INF_Communications@gov.nt.ca