Don't be a Butthead campaign returns

January 21, 2013
News Releases

Yellowknife (January 21, 2013) – The Departments of Health and Social Services and Education, Culture and Employment are pleased to announce the return of the NWT’s youth anti-smoking campaign Don’t Be a Butthead.

“I am pleased that the Butthead campaign is back promoting the negative effects of smoking. It is important that we teach youth at a young age to never start smoking,” said Minister of Health and Social Services, Tom Beaulieu.

“According to a recent report on health behaviours in the Northwest Territories, nearly 50% of grades 9-10 students report having smoked; nearly 15% higher than students of the same age group across Canada,” said Minister of Education, Culture and Employment, Jackson Lafferty.  “We must close that gap, and with the new interactive Don’t Be a Butthead campaign, we stand a greater chance of educating our students on the dangers of tobacco.”

All schools across the NWT will be receiving the new Don’t Be a Butthead interactive modules, which help youth stay smoke free. The modules feature exciting presentations regarding the cost of smoking, health effects of smoking, tobacco industry, peer influence and addictions. All modules can be downloaded at www.dontbeabutthead.ca

For more information contact:

Damien Healy
Manager, Planning and Communications
Department of Health and Social Services
Tel: (867) 920-8927
Email: damien_healy@gov.nt.ca

Jacqueline McKinnon
Manager, Public Affairs and Communication
Department of Education, Culture and Employment
Tel; (867) 920-6222
Email: jacqueline_mckinnon@gov.nt.ca