YELLOWKNIFE (March 24, 2015) – Millions of households across North America will get a glimpse of the excellent fishing opportunities and spectacular tourism adventures available in the Northwest Territories (NWT) on the popular television show, The New Fly Fisher.  The show featured Hearne Lake Lodge in an episode that first aired on March 21, 2015 on the World Fishing Network (WFN) and will continue to air on other networks later this year.

“The Northwest Territories is home to pristine waters and trophy-size fish. Opportunities like this help to strengthen the sport fishing tourism sector and spread awareness of what this territory has to offer,” said Minister of Industry, Tourism and Investment (ITI) David Ramsay.

ITI provided funding for the project through the Support for Entrepreneurs and Economic Development (SEED) policy.

The New Fly Fisher is broadcast across Canada and the United States on numerous networks including PBS, WFN, Wild TV, Rogers and CTV Two.  This was the first time The New Fly Fisher had filmed in the NWT.

The NWT Economic Opportunities Strategy highlights the importance of exposing the NWT, its residents, adventures, and stories through film and television.  Such investments increase interest in those looking to visit, and possibly move to the NWT and support the 17thAssembly’s priority to strengthen and diversify the NWT economy.

Media inquiries:

Drew Williams
Manager, Public Affairs and Communications
Industry, Tourism and Investment
Government of the Northwest Territories
Tel: (867) 920-8696
Email: drew_williams@gov.nt.ca