Buckle Up NWT winner to be announced August 22

August 16, 2013
News Releases

YELLOWKNIFE  (August 16, 2013) – Audits of seat-belt use have been conducted in all communities that registered for the Buckle Up NWT contest and a winner will be announced August 22.

Buckle Up NWT promotes the use of occupant restraints for drivers and passengers in the Northwest Territories. Leela Gilday and her band will perform in the winning community on September 7. The community’s fire department will receive $5,000. 

The audit showed that more than 70% of vehicle occupants in Fort Simpson and Hay River were wearing seat belts. One of those communities will be announced as the winner. The four other communities that registered for the contest, Fort Resolution, Norman Wells, Fort Smith, and Tsiigehtchic, had lower rates of seat-belt use.

Transportation Minister David Ramsay looks forward to announcing the winning community. “Both Fort Simpson and Hay River had community initiatives to raise the numbers of seat-belt users in those communities, which has clearly made a difference,” he said. “I congratulate all the participating communities for their efforts to improve the safety of their residents.”

The Buckle Up NWT campaign raises awareness about the use of seat belts and child occupant restraints with the goal of raising the percentage of seat-belt users in the Northwest Territories to more than the Canadian average of 95%. Those who are involved in a collision are 13 times more likely to suffer serious injury or death if they aren’t wearing their seat belt. The target for this phase of the campaign was to increase the use of seat belts in communities outside Yellowknife from 38.5% to 60%. The audit showed the total percentage of seat-belt users in the six participating communities was 68%.

Drive Alive, the travel safety information program of the Government of Northwest Territories, promotes the use of occupant restraints and ways to help ensure safe travel and safer communities. For more information about Drive Alive, please visit the Department of Transportation’s website.

For more information:

Earl Blacklock
Manager of Public Affairs and Communications
Manager of the Drive Alive program
Department of Transportation
Tel:         (867) 873-7712
Cell:       (867) 445-3494
Email:    earl_blacklock@gov.nt.ca