Yellowknife — May 18, 2021
Caroline Wawzonek, Minister of Industry, Tourism and Investment (ITI), launched a new NWT Parks logo today in a video montage of parks and landscapes reflecting the beauty and excitement of the Northwest Territories (NWT).
The new NWT Parks logo combines unique elements found in the NWT, including the boreal forest and its waters, the midnight sun, the aurora, and the vibrant colours across the north.
With this new brand, ITI and NWT Parks will now have greater ability to run marketing initiatives focused on various aspects of regional NWT Parks to local, national, and international audiences ultimately, once the NWT border restrictions are eased.
The launch video features a number of locations across the NWT, highlighting some of the beautiful landscapes and unique natural wonders both in and on the way to our parks.
NWTParks.ca has also received an upgrade. Booking is much more intuitive, with the ability to filter for your recommended RV, trailer, or tent as well as easy map viewing for availability. All park amenities are now displayed beside the park map.
NWT Parks and Tourism are a part of ITI’s mandate to increase economic diversification by supporting growth in non-extractive sectors and setting regional diversification targets.
Quote
"Over the past number of years, there has been a consistent – and growing -stream of visitors to the Northwest Territories, in part due to the excellent marketing efforts of Northwest Territories Tourism. While we have experienced an expected downturn in out-of-territory visitors over the past year, NWT Parks have become increasingly popular destinations for NWT residents, with local usage growing nearly 50 percent during that period. When we are ready to accept visitors again, marketing our parks and ready-to-explore areas under this new logo offers us the opportunity to demonstrate we are ready to welcome the world and grow this key sector.”
- Caroline Wawzonek, Minister of Industry, Tourism and Investment
Quick facts
- There are 35 heritage, natural environment, day-use/wayside, and recreational sites across the NWT. NWT campgrounds generally open mid-May and close mid to end of September, which varies from park to park.
- All footage was filmed in NWT Parks and natural areas within the Northwest Territories.
- In 2020-2021, out of territory parks visitor numbers diminished, while usage from NWT residents increased by nearly 50%.
- The new NWT Parks logo was developed based on extensive research and review of similar approaches across Canada, and will provide the ability to market parks and ready-to-explore areas with a dedicated and consistent look and feel to audiences near and far.
Related links
Media Requests, please contact:
Drew Williams
Assistant Director, Communications
Industry, Tourism and Investment
Government of the Northwest Territories
767-9202 ext 63037
