NWTAC, Music NWT and GNWT Team Up To Protect Our Elders Through COVID-19 Crisis

News Releases

Yellowknife — March 30, 2020

Everyone is urged to Protect Our Elders in two new campaigns to combat the spread of COVID-19.

The Northwest Territories Association of Communities (NWTAC), Music NWT, and the GNWT have teamed up to run these campaigns.

Our goal is to build solidarity during the COVID-19 crisis, and get residents to recognize that changing behaviors isn’t just about them – it’s about the people they love, and our most vulnerable community-members.

Protect Our Elders: A Community Campaign To Stop The Spread Of COVID-19

This social media campaign encourages NWT residents to share the message that the kindest thing we can do to protect our Elders, and keep our loved ones safe, is to stay home and keep at least 2 meters away from people outside our homes.

Community members are encouraged to snap a selfie and submit it (& share it on your social media!) for your messages to be shared along with those of other northerners.

Together, we can send a message loud and clear to everyone in the NWT that NOW is the time to be physically apart, so that we can come together with our Elders in good health again soon.

Protect Our Elders: Radio Ad Writing Competition

This campaign invites you to record your own radio ad that encourages everyone to protect our elders and loved ones by keeping two metres apart, practice good hygiene, and do their part by self-isolating as much as possible.

It can be a song, a story, a touching PSA – the door is wide open and thinking outside the box is encouraged. And don’t think you need a professional recording rig – recording on your phone is good enough.

Music NWT is offering cash prizes for the top entries, as well as an honourable mention for ads that really hit home. The winning ads will be played on NWT radio!

Quick Facts

  • While anyone can catch it, elders, those who have compromised immune systems, and those who have had diseases like cancer, diabetes, and heart or lung disease are most at-risk of catching, and getting very sick from COVID-19.
  • Protect Our Elders: A Community Campaign To Stop The Spread Of COVID-19
    • How to submit
      • Head to our Survey Monkey page to share your image
      • If you are able, share it also in your own Social Media (Instagram, Facebook) with the hashtags #stayhome #staysafe #protectourelders
  • Protect Our Elders: Radio Ad Writing Competition


“Everyone in the territory needs to change their behaviours to limit the spread of this virus – no matter who or where they are. So let’s show our elders how much we care, and engage everyone in the message that we must protect our most vulnerable in this difficult time.”

-Diane Thom, Minister of Health and Social Services

    “We are so pleased to continue our partnership with Health and Social Services in working on these incredibly important campaigns. We Are the North! We will persevere but we must all do our part. We need to recognize that staying home and physical distancing is our responsibility for our community and for our loved ones. If it was the other way around and young people were in danger, our Elders would do anything to keep us safe.”

    -Lynn Napier, President, Northwest Territories Association of Communities

      “Music NWT is pleased to partner with the GNWT in the Protect our Elders Radio Ad Contest. With our mission "to foster, provide opportunities for and promote musicians and the music Industry in the NWT," we can leverage the skills of NWT musicians in order for our band mates, fans, friends, family and neighbours to come out the other side of this pandemic healthy. With this contest we hope to see many new, emerging and established artists create and showcase their talents through the power of music. We look forward to hearing all of your submissions and making this a true community event!”

      - Trevor Sinclair, President - Music NWT

      For all COVID-19 Media Requests, Contact:

      Cabinet Communications
      Government of the Northwest Territories