Tourism “Digital Bootcamp” Training Expanded to Meet Demand

News Releases

Yellowknife — February 18, 2021

The Department of Industry, Tourism and Investment (ITI) is expanding its training investment to help tourism operators maximize their digital presence. 

The Department introduced its “Digital Bootcamp” initiative at the Northwest Territories Tourism (NWTT) conference in November 2020.  It has partnered with advertience, a digital marketing firm, to provide 15 NWTT members the benefit of website audits, tips for increasing traffic to their sites, search engine analytics, and social media management.  Training is delivered individually through face-to-face virtual sessions and customized to suit each operator’s unique marketing situations.

Due to the high level of interest from NWTT members in these digital bootcamps, ITI is working with NWTT to sponsor additional workshops for 15 more operators.


“Around the world, tourism has been one of the industries hit hardest by the impacts of the pandemic. Sharing our online tourism packages and spectacular opportunities with the world will help reaffirm the NWT as a premier destination. With the training northern tourism operators have received, they will have the tools to identify where they can make their operations stronger. This is one more step we can take to help them take full advantage of a post-pandemic economy.”

- Caroline Wawzonek, Minister of Industry, Tourism and Investment

Quick facts

  • The Department has invested a total of $90,000 in the 30 training sessions.
  • Many NWT operators have modified their product delivery, focusing on local “staycation”-themed packages.
  • With airplanes grounded, hotels closed and travel restrictions in place worldwide; tourism is among the most affected sectors by the COVID-19 pandemic.

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Media Requests, please contact:

Jacqueline McKinnon

Strategic Advisor

Industry, Tourism and Investment

Government of the Northwest Territories

867-920-9202 x 63039