Yellowknife — December 1, 2021
YELLOWKNIFE (December 1, 2021) – As part of its ongoing support for tourism marketing and infrastructure programming, the Government of the Northwest Territories’ (GNWT) Tourism Product Diversification and Marketing Program (TPDMP) and the Community Tourism Infrastructure Contribution (CTIC) program are officially open for submissions.
For the 2022-2023 intake, the department is piloting a change to the application process for both programs. Rather than have two intakes, which traditionally include an expression of interest (EOI) followed by a comprehensive proposal, applicants will now only have to submit one full proposal. It is strongly recommended that applicants reach out to their respective Regional Tourism Development Officers (RTOs) for assistance.
ITI is anticipating that by eliminating the EOI stage, applicants will have more time to consult with an RTO and build a more fulsome proposal.
The budgets for TPDMP and CTIC remain at $1.086 million and $200 thousand respectively. The deadline for submissions is January 26, 2022.
Quote
“The GNWT is committed to protecting its tourism industry through the duration of this pandemic. I am pleased to see a pilot approach that will help streamline an application process for tourism operators and community organizations. Each year, the number of applications proves the need for targeted support programs to help operators and communities upgrade and promote their products. ”
- Caroline Wawzonek, Minister of Industry, Tourism and Investment
Quick facts
- The CTIC directs that:
- organizations operate on a non-profit basis and benefit the tourism industry and local economy.
- projects will increase the attractiveness of communities to visitors.
- projects enhance partnerships between non-government community groups and the private sector.
- there are resources available for any operating costs.
- projects must align with the community tourism plan or be supported by the community.
- The TPDMP directs that:
- under business planning and transition assistance, funds may be applied toward the development of business plans to enhance an existing tourism product or develop a new product with the intent of increasing revenues for an existing tourism business.
- under product development and enhancement, funds may be applied towards the development of a new tourism product or the enhancement of an existing product with the intent of attracting new visitors to the NWT.
- under the marketing assistance for tourism businesses, funds may be applied towards marketing projects.
Related links
- Community Tourism Infrastructure Contribution (CTIC)
- Tourism Product Diversification and Marketing Program (TPDMP)
For media requests, please contact:
Jacqueline McKinnon
Industry, Tourism and Investment
Government of the Northwest Territories
867-767-9202 ext. 63039