With the new school year just around the corner, a new Back to School safety campaign is being launched to enhance the safety of NWT children as they return to school.
There’s a lot on the line is the new campaign that includes safety tips and reminders of road rules, particularly around schools. Messaging targeting distracted driving, crosswalk safety, child car seat restraints, school zones and school bus safety will be highlighted throughout the campaign. Each of these areas will have graphics and messages that are clear, straightforward, and easy to understand.