With the new school year just around the corner, the Government of the Northwest Territories (GNWT), Royal Canadian Mounted Police (RCMP), and the City of Yellowknife are joining forces for the first time to promote a shared Back to School Safety Campaign reminding drivers, parents, and students to stay alert and stay safe.
This coordinated effort builds on year-round safe driving campaigns with a special focus on school zones, road safety, and child protection at the start of the school year. Messaging will focus on key safety areas including: